Health & Life Coaching · X3 Elevate

Curiosity over criticism.
Patterns not problems.
Truth over comfort.

The ground is shifting. Careers are being reshaped by AI. Health advice changes by the week. The noise is loud.

Here, we tune it out and focus on you. We look at what's driving your results, find the patterns to adjust, and surface what's true, so you can confidently make your next move.

Know the goal.  ·  Build the system.  ·  Make the move.
Lena, X3 Elevate coach

Your Coach

Lena

Mastery Certified Transformational Coach and dual-certified Health & Life Coach · Specializing in metabolic health, ADHD, mindset, and individual biology

Meet Your Coach · Lena Rupp

You're always winning
the game you're playing.

In my mid-twenties, I had a conversation with a mentor that shook me to my core. I was exhausted, doing everything "right," and yet felt like I was losing. She said, "You're always winning the game you're playing." When I pushed back, she didn't flinch: "Because that's the game you're playing."

That exchange flipped the script. The rules we follow, often without ever choosing them, shape the results we get.

I carried that lesson through my personal life and a 25-year career in technology, an industry that reinvents itself every few years. Again and again, I saw how systems, structures, and expectations shape behavior and outcomes.  Most problems weren't people problems. They were design problems. Change the rules, change the outcome.

That same approach now shapes my coaching. I'm a dual-certified Health and Life Coach with a Mastery Certification in Transformational Coaching. I work with clients navigating metabolic health, career transitions, ADHD, and the patterns that keep smart, capable people circling back to the same outcomes they're trying to break out of.

Bring the goal. Let's design the game you get to win.

Read my story →
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Methodology | Frameworks | Tools

Coaching Designed Around You

BTI and ARCS are the two methodologies behind my coaching, with practical frameworks and tools you can use outside of sessions.

Coaching Programs

Start with a strategy call.
Leave with a plan.

12-week programs include weekly one-on-one coaching calls, direct messaging between sessions, and practical tools to support you as new strategies become second nature.      

The Case for Coaching

Why choose coaching?

Elite athletes don't rely on talent alone. They work with coaches to sharpen their focus, refine their strategy, and raise their game. Why should your health, your career, or your life get less?

01

See the Whole Field

A coach spots the patterns you can't see from inside the game. What takes months of trial and error on your own can often come clear in a few sessions.

02

Decide With Confidence

Cut through the noise and stop circling the same questions. You make the call, take action, and move in the direction you want to go.

03

Hit Your Goals Faster

Every pro has a coach in their corner. With the right one, the path gets clearer and the results come faster.

Let's Get Started
Client Results

A few words from
people who showed up.

Lena does an amazing job at making me feel comfortable and leaves me wanting to share more. She stays focused and develops awareness at a deeper level to help work with what's really behind your habits.

K.C.

Lena is a master coach who created a safe, deeply validating space where I finally felt truly heard for the first time in years. Her unmatched patience and steady, supportive guidance helped me unlock profound clarity and growth.

Pen

Lena is an excellent coach. She had a way of reframing dialogue that showed she was truly listening and that she genuinely wanted to understand where I was coming from.

M.P.

That thing you want to do. That goal you keep putting off.

How much longer do you want to wait?

Make Your Move
What showing up looks like
  • Clients who lost 20–30 lbs without strict diets or punishing workouts
  • Reduced reliance on prescription medications as a side effect of the work
  • Stronger voices in hard conversations
  • Careers restarted, relationships rebuilt
X3 Elevate App

Your coach in
your pocket.

Take the work with you. The self-guided BTI health program lives in the X3 Elevate app, and when you join, you get:

  • The full program, at your own pace
  • Direct messaging with Lena
  • Access to the X3 Elevate community
  • Scheduling for 1:1 coaching with Lena
Download on the App Store

Health & Life Coaching

Lena Rupp
Your Coach

Lena Rupp

Dual-Certified Coach

Lena is a Mastery Certified Transformational Coach and dual-certified Health and Life Coach. After 25 years architecting systems in tech, she now coaches clients on the systems that run their health, habits, and careers, where behavioral science meets practical change.

Book a Session

No commitment required